Written by Shantel Hussain
Building a personal brand can be very helpful for your future in this day and age where social media is at the centre of everything. It’s all about how you present yourself online.
Your social media can possibly boost your career, depending on how it is managed; I have made a quick guide to show you how your digital footprint can impact job opportunities.
First Impressions Are Everything
Today most recruiters actually conduct online searches to learn about the people who have applied before inviting them for an interview, if they come across (for example) a bunch of memes you share daily, it may be seen as questionable content and come across as unprofessional, which could influence their decision.
Even photos and language that might seem harmless to you could be seen as unprofessional. Employers look for people who reflect the company’s values – for example if you’re studying to become a teacher and you’re ready to apply for the job you wouldn’t want to be seen by your employer drinking every weekend, sharing childish memes etc. so consider whether your social media aligns with the impression you want to give.
Consistency and Professionalism Always Count
Having a Linkedin profile might present you as a highly motivated person and a team-oriented professional but if your other accounts, such as Facebook or Instagram, contradict this with complaints about work or once again inappropriate humor it’s definitely giving mixed signals.
Employers want to see authenticity but they’re also looking for consistency so please keep in mind a professional image throughout all platforms shows you are thoughtful, considerate about your online brand, and serious about your career.
Final Thoughts
Your online presence plays a huge role! If I hadn’t made that clear, shaping how others perceive you professionally, with a little consideration and effort can ensure your social media supports your career goals rather than making it an obstacle.
I hope you are all ready to create a personal brand that speaks about your values and ambitions for your future employers to take notice. Good luck!
Charlie blog is a SSAF funded initiative
